CHOOOSE receives investment from Shell Ventures

Shell Ventures and CHOOOSE

CHOOOSE is receiving an investment from Shell Ventures as part of their Series A funding round, enabling CHOOOSE to further strengthen their position as the leading provider of digital climate integrations as the market recovers post-COVID.

For sectors that are energy-intense and facing a complex decarbonization journey in the decades ahead, solutions such as carbon offsetting and efficient fuels provide an immediate solution to customers in the short to medium term to manage the carbon footprint of their business.

CHOOOSE integrates with businesses to offer their customers a range of technologies to address unavoidable carbon emissions. From carbon neutral solutions and carbon removal to sustainable fuels, CHOOOSE is on a mission to make climate solutions available to the mass market globally.

As each sector is going through its own decarbonization journey in the decades to come, companies like CHOOOSE provide effective and immediate solutions to address emissions that are currently unavoidable. We have been impressed by their development, professionalism, and drive to make an impact, says Geert van de Wouw, Managing Director Shell Ventures.

CHOOOSE sees a clear increase in demand for new types of climate products. Not only will hard-to-abate industries, such as aviation and maritime, be subject to more compliance and international pressure on reducing emissions, but their customers will expect more options to make their journeys more sustainable.

We believe in providing real, impactful solutions, because change comes from you and me, the consumers. As the world re-opens, we will support businesses to ‘build back better’ by making it easy for everyone to address their climate footprint, says CHOOOSE CEO Andreas Slettvoll.

Major players within the travel industry, such as Skyscanner, Wizz Air, National Express, and Lonely Planet are among the users of CHOOOSE’s integrated solutions for their consumer-facing carbon programs. Even though travel volumes during COVID-19 have been depressed, the company already see a clear uptick in the number of travelers choosing to compensate the footprint from their travel. The increase comes from businesses and consumers alike;

It appears the pandemic has changed the general attitude toward more sustainable habits. Consumers are looking for options to compensate for the carbon footprint of their travels and emission-intensive activities. We believe we will see a clear shift towards lower carbon solutions at a consumer level when this is made easily and seamlessly available, Slettvoll adds.


CHOOOSE builds digital tools so that we all can make climate action part of everyday life. Together with its ecosystem of partners the CHOOOSE platform is accelerating access and adoption of climate solutions across a range of key technologies – from nature-based solutions and carbon removal to Sustainable Aviation Fuel.

About Shell Ventures

Shell Ventures is the corporate venture capital arm of Royal Dutch Shell plc (“Shell”). With major offices in Europe, the USA, India and China, Shell Ventures invests in innovative technology companies, business models and growth plans to further the development of solutions and new technologies that have the potential to accelerate the energy and mobility transformation.


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