Viessmann brings climate action to the GP Ice Race 2020
In the coming weekend, 1st and 2nd of February 2020, the legendary GP Ice Race returns to Zell am See in Austria. Along comes a new sponsor - and a new sustainable agenda.
The GP Ice Race is literally a race on ice, as 134 car racers will compete in extreme conditions on a field of ice. The event originally had its glory days in the 1950s, 1960s and early 1970s before a 45 years break. The tradition was revived last year and is now back with a renewed focus on sustainability.
The sponsor behind this year's event is Viessmann, one of the world's premier sponsors of winter sports. The German company wants to use its voice to help address the climate cause and connect climate action to an event that gathers thousands of people. To do so, Viessmann has teamed up with CHOOOSE.
Viessmann will compensate for each of the 134 athletes' CO2 footprints and all the race kilometers driven during the event, corresponding to 1 tonne of CO2 on behalf of each athlete. In total, Viessmann will reduce 144 tonnes of CO2. That equals the climate effect of nearly 2000 fewer flights from Munich to Berlin.
The GP Ice Race 2020 will be the first rally event in history to integrate climate action to athletes and cars.
“As sustainability is at the core of the company DNA we want to use this platform to create awareness about climate change”, says Ivo Hoevel, VP Marketing Viessmann.
Viessmann believes sports and climate change are closely connected because so many sporting events rely on weather conditions. The GP Ice Race is no exception. Besides that, events like this leave an unavoidable footprint, and Viessmann wants to address that by compensating for the footprint of the athletes and the race kilometers.
“Viessmann is honoring and supporting a historic event while at the same time taking it in a new, sustainable direction. This is an ideal example of sports and climate action going hand in hand, and we’re thrilled to be a part of it,” says Andreas Slettvoll, CEO of CHOOOSE.
As a leading international manufacturer of integrated climate solutions, Viessmann as a company is not only committed to its social responsibility, but also to the responsibility for the long-term security of future generations. Viessmann's continuous improvement of resource and environmentally friendly initiatives is, therefore, an essential part of its corporate philosophy.
The GP Ice Race will welcome drivers from 10 nationalities, including prominent drivers such as Mark Webber and Walter Röhrl. 10,000 spectators are expected to attend, including noteworthy names such as Porsche heir Ferdinand Porsche and motorsport enthusiast and actor David Hasselhoff who has helped the organizers make the event a reality. Among other things, the race differentiates itself by using predominantly classic cars such as the Alfa Romeo 8C 2900, the BMW Martini 700 and the Porsche 550 Spyder, thereby honoring the traditional Ice Race events from the ‘50s, ‘60s and ‘70s.
You can read more about the GP Ice Race 2020 here.
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